Massachusetts / Marketing Specialist
Role across Massachusetts
Marketing Specialist
Coordinate and deliver a specific program area, supporting planning, outreach, and daily operations.
12 people hold the Marketing Specialist role across 1 department in Massachusetts, with a median total compensation of $67,402. Among 7 jurisdictions where this role is reported, Massachusetts ranks #2 by median pay.
- Employees
- 12
- Median pay
- $67,402
- Departments
- 1
- Cross-jurisdiction
- #2 of 7
Compared with the local labor market
Marketing Specialist pay vs. Massachusetts
Across all employers in Massachusetts, the median wage for Market Research Analysts and Marketing Specialists — about 39,710 people — is $101,810. Massachusetts pays a median base salary of $67,402 for this role, 34% below that figure — about the 17th percentile of local pay for the occupation.
Where Massachusetts sits in the local pay range
The bar is the range of annual wages for Market Research Analysts and Marketing Specialists across every employer in Massachusetts, from the 10th to the 90th percentile, with the middle 50% highlighted. The marker shows Massachusetts’s median base salary for this role. Both figures are base pay only.
And across the country
Nationwide, the median wage for Market Research Analysts and Marketing Specialists — about 899,580 people — is $78,760. Massachusetts’s median base salary is 14% below that national figure, about the 36th percentile of pay for the occupation nationally.
Local and national wages differ for reasons beyond how well a job pays — cost of living, the mix of employers, and local demand for the occupation all move the Massachusetts range relative to the national one.
Median total compensation for this role at Massachusetts is $67,402, which includes overtime and employer-paid benefits. The benchmark above excludes both, so total compensation is deliberately not compared against it.
Benchmark: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2025). BLS Occupational Employment and Wage Statistics (OEWS) covers all employers in the area — private, non-profit, and government alike — so this is a comparison against the whole local labor market for the occupation, not against private-sector pay. OEWS wages are straight-time pay and exclude overtime, shift differentials, and employer-paid benefits, so the government figure shown here is base pay on the same basis. Total compensation is not comparable to it. Job titles are matched to the closest standard occupation, so the comparison is between similar work rather than an identical job classification.
Compare jurisdictions
Marketing Specialist pay in other jurisdictions
Where Marketing Specialists are paid most
Median total compensation for comparable Marketing Specialist roles in other jurisdictions (highest first). Titles are matched by normalized name across sources, not by identical job classification, and pay is not cost-of-living adjusted. Each bar links to that jurisdiction’s page for this role.