Compared with the local labor market
Marketing Specialist pay vs. Massachusetts
Across all employers in Massachusetts, the median wage for Market Research Analysts and Marketing Specialists — about 39,710 people — is $101,810. University of Massachusetts System (Ums) pays a median base salary of $67,402 for this role, 34% below that figure — about the 17th percentile of local pay for the occupation.
Where University of Massachusetts System (Ums) sits in the local pay range
$58,090
$77,220
$101,810
$133,460
$166,970
University of Massachusetts System (Ums) median · $67,402
The bar is the range of annual wages for Market Research Analysts and Marketing Specialists across every employer in Massachusetts, from the 10th to the 90th percentile, with the middle 50% highlighted. The marker shows University of Massachusetts System (Ums)’s median base salary for this role. Both figures are base pay only.
And across the country
Nationwide, the median wage for Market Research Analysts and Marketing Specialists — about 899,580 people — is $78,760. University of Massachusetts System (Ums)’s median base salary is 14% below that national figure, about the 36th percentile of pay for the occupation nationally.
$43,390
$58,350
$78,760
$108,310
$155,480
University of Massachusetts System (Ums) median · $67,402
Local and national wages differ for reasons beyond how well a job pays — cost of living, the mix of employers, and local demand for the occupation all move the Massachusetts range relative to the national one.
Median total compensation for this role at University of Massachusetts System (Ums) is $67,402, which includes overtime and employer-paid benefits. The benchmark above excludes both, so total compensation is deliberately not compared against it.
Benchmark: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2025). BLS Occupational Employment and Wage Statistics (OEWS) covers all employers in the area — private, non-profit, and government alike — so this is a comparison against the whole local labor market for the occupation, not against private-sector pay. OEWS wages are straight-time pay and exclude overtime, shift differentials, and employer-paid benefits, so the government figure shown here is base pay on the same basis. Total compensation is not comparable to it. Job titles are matched to the closest standard occupation, so the comparison is between similar work rather than an identical job classification.
Compare jurisdictions
Marketing Specialist beyond Massachusetts
This role is reported in 7 jurisdictions. In Massachusetts, the median of $67,402 ranks #2 of 7. See Marketing Specialist across all of Massachusetts →
Highest-paying jurisdictions for this role
Median total compensation for comparable Marketing Specialist roles in other jurisdictions. Titles are matched by normalized name across sources, not identical job classification, and pay is not cost-of-living adjusted. Each bar links to that jurisdiction’s page for the role.