City of Charlotte / Innovation & Experience / Marketing Specialist
Job-title file
Coordinate and deliver a specific program area, supporting planning, outreach, and daily operations.
1 employees hold this title in Innovation & Experience. Median total compensation for the role is $73,894, below the department median of $94,592.
Compared with the local labor market
Across all employers in the Charlotte-Concord-Gastonia, NC-SC area, the median wage for Market Research Analysts and Marketing Specialists — about 9,500 people — is $82,930. Innovation & Experience pays a median base salary of $73,894 for this role, 11% below that figure — about the 39th percentile of local pay for the occupation.
The bar is the range of annual wages for Market Research Analysts and Marketing Specialists across every employer in the Charlotte-Concord-Gastonia, NC-SC area, from the 10th to the 90th percentile, with the middle 50% highlighted. The marker shows Innovation & Experience’s median base salary for this role. Both figures are base pay only.
And across the country
Nationwide, the median wage for Market Research Analysts and Marketing Specialists — about 899,580 people — is $78,760. Innovation & Experience’s median base salary is 6% below that national figure, about the 44th percentile of pay for the occupation nationally.
Local and national wages differ for reasons beyond how well a job pays — cost of living, the mix of employers, and local demand for the occupation all move the Charlotte-Concord-Gastonia, NC-SC range relative to the national one.
Median total compensation for this role at Innovation & Experience is $73,894, which includes overtime and employer-paid benefits. The benchmark above excludes both, so total compensation is deliberately not compared against it.
Benchmark: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2025). BLS Occupational Employment and Wage Statistics (OEWS) covers all employers in the area — private, non-profit, and government alike — so this is a comparison against the whole local labor market for the occupation, not against private-sector pay. OEWS wages are straight-time pay and exclude overtime, shift differentials, and employer-paid benefits, so the government figure shown here is base pay on the same basis. Total compensation is not comparable to it. Job titles are matched to the closest standard occupation, so the comparison is between similar work rather than an identical job classification.
Compare departments
Marketing Specialist is held in 2 City of Charlotte departments. In Innovation & Experience, the median of $73,894 ranks #2 of 2.
Median total compensation for the Marketing Specialist role in other City of Charlottedepartments (highest first). Each bar links to that department’s page for this role.
Compare jurisdictions
This role is reported in 7 jurisdictions. See Marketing Specialist across all of City of Charlotte →
Median total compensation for comparable Marketing Specialist roles in other jurisdictions. Titles are matched by normalized name across sources, not identical job classification, and pay is not cost-of-living adjusted. Each bar links to that jurisdiction’s page for the role.
Record list
Page 1
Marketing Specialist/Innovation & Experience
Source-specific fields
Emma Roberts works as a Marketing Specialist for Innovation & Experience within Avia. Their status is full-time. Emma earned $73,894 in 2026.