Maine / Department of Administrative & Financial Services / Marketing Specialist
Job-title file
Coordinate and deliver a specific program area, supporting planning, outreach, and daily operations.
2 employees hold this title in Department of Administrative & Financial Services. Median total compensation for the role is $54,630, below the department median of $71,789.
Compared with the local labor market
Across all employers in Maine, the median wage for Market Research Analysts and Marketing Specialists — about 2,390 people — is $71,980. Department of Administrative & Financial Services pays a median base salary of $38,997 for this role, 46% below that figure — below the 10th percentile of local pay for the occupation.
The bar is the range of annual wages for Market Research Analysts and Marketing Specialists across every employer in Maine, from the 10th to the 90th percentile, with the middle 50% highlighted. The marker shows Department of Administrative & Financial Services’s median base salary for this role. Both figures are base pay only.
And across the country
Nationwide, the median wage for Market Research Analysts and Marketing Specialists — about 899,580 people — is $78,760. Department of Administrative & Financial Services’s median base salary is 50% below that national figure, below the 10th percentile of pay for the occupation nationally.
Local and national wages differ for reasons beyond how well a job pays — cost of living, the mix of employers, and local demand for the occupation all move the Maine range relative to the national one.
Median total compensation for this role at Department of Administrative & Financial Services is $54,630, which includes overtime and employer-paid benefits. The benchmark above excludes both, so total compensation is deliberately not compared against it.
Benchmark: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2025). BLS Occupational Employment and Wage Statistics (OEWS) covers all employers in the area — private, non-profit, and government alike — so this is a comparison against the whole local labor market for the occupation, not against private-sector pay. OEWS wages are straight-time pay and exclude overtime, shift differentials, and employer-paid benefits, so the government figure shown here is base pay on the same basis. Total compensation is not comparable to it. Job titles are matched to the closest standard occupation, so the comparison is between similar work rather than an identical job classification.
Compare departments
Marketing Specialist is held in 4 Maine departments. In Department of Administrative & Financial Services, the median of $54,630 ranks #3 of 4.
Median total compensation for the Marketing Specialist role in other Mainedepartments (highest first). Each bar links to that department’s page for this role.
Compare jurisdictions
This role is reported in 7 jurisdictions. In Maine, the median of $63,728 ranks #3 of 7. See Marketing Specialist across all of Maine →
Median total compensation for comparable Marketing Specialist roles in other jurisdictions. Titles are matched by normalized name across sources, not identical job classification, and pay is not cost-of-living adjusted. Each bar links to that jurisdiction’s page for the role.
Record list
Page 1
Marketing Specialist/Department of Administrative & Financial Services
Source-specific fields
Daniel Meaney works as a Marketing Specialist for Department of Administrative & Financial Services. Daniel earned $62,293 in 2024.
Marketing Specialist/Department of Administrative & Financial Services
Source-specific fields
Judith Thomas holds the role of Marketing Specialist at Department of Administrative & Financial Services. In 2024, their total compensation was $46,967.